I’m going to say this first, because it matters: most people don’t want to wear your logo. Even if they love your brand. Even if they support what you’re building. Even if they are your team. A generic logo on a hoodie doesn’t magically make it wearable. Most of the time, it just makes it feel like a uniform. Or worse, like a walking billboard. And honestly, your team deserves better than that. Your customers do too. They deserve something that feels a little exclusive. A lit